The North Face

#SeeForYourself

How do you create a disruptive consumer experience that inspires busy New Yorkers to stop their day-to-day routine, and go see the world? Change the way city dwellers think about what they have to do with so little time to do it. For one week, we surprised taxi goers by disrupting their daily commute and presented them with a choice: go on with their busy day or do something wonderful and exhilarating. The catch? They had to go right then and there.