SoundCloud SXSW

#SoundCloudGO

To launch SoundCloud Go, the platform’s new paid subscription service, we wanted to break the traditional SXSW mold and return to live music’s gritty, unpolished roots. As an homage to impromptu rock shows and music’s humble beginning we created a series of underground concerts in unexpected locations. From a laundromat to barbershop and abandoned Mexican cantina, fans, artists and press alike flocked to these authentic performances.