Dixie

Deadzone Diners

How do you encourage people to put down their phones during mealtime and be present in the moments that matter? For more than 90 years, Dixie has brought people together to break bread, so they teamed up with Droga5 for the “Be More Here” campaign. To encourage people to truly connect, we took this one step further, creating dining experiences in places where phones don’t work at all, cellular dead zones (which is extremely hard to find in LA)!